Apple rumored to be working on a new audio format to enhance streaming and music quality

Apple is reportedly working on a new audio format that's supposedly all about enabling a better streaming and downloading for users of Apple's iTunes Match service. The new format should hopefully enable Apple to increase the quality of audio being delivered without increasing its file size. The same format could also be an adaptive streaming format so a lower quality audio stream could also be delivered in times of low bandwidth availability.

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/X0Fu9Wc6w_A/story01.htm

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