Almost all of Apple’s product launches, be it the new iPhone 4 or the game-changer iPad, are usually associated with lots of media attention. However, for once, the company has chosen a rather muted way of releasing its latest offering- the much anticipated online streaming music. Since Apple is keeping mum on its Lala (cloud-based streaming music) [...]
Almost all of Apple’s product launches, be it the new iPhone 4 or the game-changer iPad, are usually associated with lots of media attention. However, for once, the company has chosen a rather muted way of releasing its latest offering- the much anticipated online streaming music.
Since Apple is keeping mum on its Lala (cloud-based streaming music) plans, there’s a hell lot of confusion – several internet sites claim that Apple has shelved its cloud-based music plans, others say that the service will be delayed and others indicate that the service is already live.
Michael Robertson of MP3tunes.com provides screenshot evidence of the new feature which enables online streaming to iPhones, iPad and iTouch. Robertson found the functionality embedded in the new release of Apple’s iDisk software.
For reasons best known to Apple, the company decided to omit the ability to play music files from remote storage in the background from the latest iDisk release notes. Perhaps, Apple wants to test the waters first before it comes out with the grand cloud-based service. Robertson believes that Apple may be hiding the release in order to avoid getting into a legal tangle with major music labels including Universal Music Group and Sony. Another theory doing the rounds on the internet is that Apple is still in the process of working out a deal to offer such services with the music labels.
While it’s true that the addition of online streaming capability to iDisk by no-means refers to the arrival of iTunes cloud-based music service, it’s a positive step in the right direction. Using this feature, MobileMe users can upload audio files in MP3 or AAC format to their iDisk account. ComputerWorld considers the updated iDisk release to be a stepping-stone for the full-scale iTunes streaming plan.
Since its early days, there is no support for playlists and automatic music uploads. However, I’d expect Apple to polish up the service in quick time as it’s chief competitor Google has already outlined its intentions to soon launch a streaming musicservice of sorts.
If you are music lover, the new cloud-based music service might just be your wildest dream come true. Watch this space for more updates on Apple’s cloud-based music plans.
Bar Refaeli
Malin Akerman
Mila Kunis
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