Filed under: Business, News, AppleApple's iPad might become the white knight the ailing newspaper publishing industry has been looking for. Steve Jobs and co. are reportedly nearing the announcement of newspaper subscription plans on the iPad, bringing your daily paper to the growing tablet market. The dealbreaker, up until now, has been your personal data, which newspapers need to sell ads. Apple didn't want to give up demographic information at first, but they've apparently relented.
Experts think newspapers will follow the App Store model, giving Apple 30% of all app-based subscriptions sold, plus a cut of advertising revenue that could go as high as 40%. Apple appears to be making out like a bandit on this deal, but newspapers can't afford not to get on board with iOS. Yes, Apple's terms are harsh, but not as harsh as the current ban on newspaper subscriptions in the App Store.
By the way, a newspaper initially broke this story. Hat tip to the San Jose Mercury News.Apple to announce iPad newspaper subscription plans originally appeared on Download Squad on Thu, 16 Sep 2010 07:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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