Filed under: Video, Web services, Social Software, MicrobloggingA Twitter for Web video is an interesting concept, but short vids don't seem to catch on the way short text does. 12seconds.tv, probably the best-known quick video service, apparently didn't have much luck making the concept profitable, because they're shutting down on October 22nd. 12seconds says traffic to the service hasn't grown much since it launched 18 months ago. Seesmic tried a similar "video Twitter" concept a few years back, before becoming a regular old Twitter client, but they gave up when users just weren't interested.
So, what's causing these services to flop? Sol Lipman, 12seconds CEO, told Mashable that building an app on top of Twitter just isn't as viable as it was two years ago. Twitter has started to cherry-pick its favorite partner apps, and everyone else is either out of luck or outright replaced by similar functionality from Twitter itself. Twitter hasn't launched its own video service yet, and Lipman stops short of blaming Twitter for the failure of 12seconds, but the truth is that apps built on Twitter have a very limited audience. Around 80% of Twitter's traffic still comes from the Web interface.12seconds.tv, the Twitter of Web video, closes up shop originally appeared on Download Squad on Wed, 06 Oct 2010 14:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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