If you thought that Apple TV was dead and the project has been abandoned by Apple, you need to read this. Google TV has been in the limelight ever since Google showcased it at Google I/O earlier this month. Many analysts believed that Google will succeed where Apple failed – providing a TV + web [...]
If you thought that Apple TV was dead and the project has been abandoned by Apple, you need to read this. Google TV has been in the limelight ever since Google showcased it at Google I/O earlier this month. Many analysts believed that Google will succeed where Apple failed – providing a TV + web combo. However, the recent Engadget report suggests that Apple might be about to hit back with a new Apple TV solution running on iPhone OS 4.0, using cloud storage and priced at an affordable $99. Is a Google TV killer in the ranks?
The new Apple TV represents a radical change in the company’s philosophy as it prepares to abandon the local-storage model in favor of a cloud-based storage. The device will also support time capsule compatibility for users who want to access large local network stores. I strongly believe that the erstwhile Apple TV failed because it ran on a patchy OS X lite architecture and its local hard drive to iTunes syncing capabilities left a lot to be desired. On the other hand, iPhone OS 4.0 seems perfect for the next generation of Apple TV as it offers enhanced support for rich audio-visual experience and support multitasking.
The Engadget leak suggests that the new Apple TV will run on the same A4 chip as the iPad, and be full HDTV compatible. Apart from the cloud-storage, it will have an on-board storage of 16 GB. The device is reported much smaller in comparison to the current Apple TV box. There has been a strong speculation that Apple is planning to revamp the iTunes service to take advantage of the cloud model after it acquired the popular lala.com music service.
The $99 price seems very attractive and is surely bound to get lots of consumers interested in Apple TV.
Will Apple provide a sneak-peek into the next-generation Apple TV at WWDC conference later this week? The folks at Engadget don’t think so. I’m sure that this leak is bound to set the alarm bells ringing at Google. If you are an Apple loyalist who’s already a proud owner of the iPhone, iPod and iPad, the revamped Apple TV should be next on your shopping list.
If the rumors are indeed true, Apple TV might be all set to redefine the future of television for good.
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